Building the teams behind the brands people love.
Sales, marketing, supply chain and procurement hires for consumer brands. Every search is led by one recruiter with more than ten years in FMCG.
10+ yearsSpecialising in FMCG recruitment
A challenger with three listings needs a different hire from a multinational with three hundred.
Sagar Bhardwaj has spent more than a decade recruiting for FMCG businesses, from established multinationals to founder led brands still agreeing their first national listing.
The two need different people. A National Account Manager who does well with a category team and a trade budget behind them is not automatically right for a brand where the founder still signs off every promotion. Knowing the difference, and being honest about it, is most of the job.
- Food
- Drink
- Health and wellness
- Supplements
- Personal care
- Household
Behind every product on the shelf is a team making growth happen.
Four moments decide a consumer brand's year. MAVI recruits the people responsible for each.
The listing
The people who win space with a retailer, wholesaler or operator, and then grow it.
Sales & CommercialNational Account Manager · Head of Sales · Commercial DirectorThe launch
The people who make shoppers notice a product, choose it and come back for it.
Marketing & BrandBrand Manager · Head of Marketing · Marketing DirectorThe forecast
The people who make sure the product is on the shelf when the promotion starts.
Supply Chain & OperationsDemand Planner · Supply Chain Manager · Operations DirectorThe negotiation
The people who agree what goes into the product, who makes it and what it costs.
ProcurementBuyer · Procurement Manager · Head of ProcurementRecruitment done by the person you briefed.
Specialist market knowledge
Ten years of conversations with FMCG people. Who is good, who is restless, what a Senior NAM on a top four grocer is paid and what would make them move.
Founder led delivery
You are not passed between a salesperson, a researcher and an account manager. Sagar takes the brief, makes the calls and stays until the hire has started.
Honest advice
If the salary is short, the brief is two jobs in one or the best candidate is already in your business, you will hear it at the start.
Proper search
The strongest people are usually busy doing the job somewhere else. MAVI maps the market and approaches them directly. Adverts are a small part of it.
Long term relationships
Many of today's hiring managers were candidates a few years ago. Sagar treats both sides accordingly.
A new company with a decade behind it.
After more than ten years recruiting in FMCG, Sagar set up MAVI Partners to offer the kind of recruitment partnership growing businesses actually need.
That means one experienced person who knows your market and is accountable for the outcome. MAVI is small by design.
Clients and what they say.
Client names and testimonials will be shown here once each client has given permission.
Your next move should make sense for your career.
Not simply fill somebody else's vacancy. Sagar works with people building careers in FMCG and will tell you plainly whether a role is right for you, including when it is not.
Notes from ten years of FMCG hiring.
Practical pieces for hiring managers and candidates, including the series The Team Behind.
Building your team?
Tell Sagar about the role. You will get an honest view of the market, whether or not it turns into a search.