FMCG marketing and brand recruitment.
The people who make shoppers notice a product, choose it and come back. MAVI recruits marketers for consumer brands, from a first Brand Manager to a Marketing Director.
A marketer with a seven figure budget and one with seven thousand pounds are doing different jobs.
Brand
Brand plans, positioning, P&L ownership and the day to day running of a range.
Consumer marketing
Campaigns, media and agency management, from above the line to sampling.
Shopper
Winning at the fixture and online shelf. Retailer media, in-store activation and the link to the sales team.
Category
Category strategy and insight that earns space and gives buyers a reason beyond price.
Digital
Performance, CRM and ecommerce marketing, especially for brands with a meaningful D2C business.
Social and content
Community, creators and content for brands that are built on their feed before they are built on shelf.
Innovation
NPD and renovation, from concept to launch, working with technical, supply and sales.
Marketing leadership
Heads of Marketing and Marketing Directors who can build a team and hold their own on the board.
Generalists and specialists.
- Brand Manager
- Senior Brand Manager
- Marketing Manager
- Shopper Marketing Manager
- Social Media and Content roles
- Innovation Manager
- Head of Marketing
- Marketing Director
What the person did themselves. On a big brand a campaign has many owners, and a CV can make any of them look like the lead.
For a challenger, the useful questions are practical. Have they briefed an agency and written the copy when there was no agency? Do they understand the trade well enough to work with sales on a retailer plan? Can they say what a launch did to rate of sale as well as to awareness? Classically trained marketers and scrappy brand builders both have a place, and the right mix depends on your stage.
Hiring into your marketing team?
Or thinking about your own next brand role. Either way, start with a conversation.